While the rapidly-growing Dynamic Health & Fitness has recently opened its newest site in Moncks Corner – its fourth in South Carolina – President & CEO Matt Mollohan assures that his “service-first” operation is the antithesis of big-box venues that prioritize profits overpeople.
Fresh off a July 11 ribbon-cutting ceremony to usher in his 12,000 square-foot standalone gym at 136 Rembert C. Dennis Blvd., Mollohan brings a wealth of experience in managing fitness venues as a former Regional Fitness Director at Pivotal Fitness prior to going on his own 10 years ago.
“I spent several years in the fitness industry. I actually started as a trainer. I’ve worked my way up the industry … So, I have a wide range of background from scrubbing toilets to operating 30 clubs,” said the Hopkins native, who plans on adding a staff of about 40 to his latest venture in Berkeley County.
“We’re not a franchise; we’re homegrown, right there in Lexington, South Carolina. [We] started with one club, a smaller club and everything we’ve done up to this point has been through organic growth, from our community improvement through giving back to our community. We try to put more emphasis on servicing our members and the community than we do in counting members.”
The present goal in Moncks Corner, he says, is to wipe away the sour taste the previous fitness retailer left in the mouths of locals at the renovated property by creating an all-welcoming environment that caters to people of all age groups.
In that vein, Mollohan has added brand new equipment to the building, which features full cardio decks, functional training stations, full free-weight areas, full-circuit training zones and full-service locker rooms.
A varied array of group exercise classes is also in the offing at Dynamic Health & Fitness, as clients can sample yoga, Pilates, Zumba, spinning and body pump options, as well a wide range of aerobics sessions.
In being a company that “genuinely cares,” continued the Nutrition and Corrective Exercise specialist, the Moncks Corner venue will surround fitness enthusiasts with certified personnel who can provide one-on-one assistance in helping them attain results and enhance their quality of life.
It’s the type of personal hands-on service that a vast majority of fitness giants neglect to furnish, observed Mollohan.
“Planet Fitness is a joke. They don’t care about fitness – they’re a numbers company. All they care about is crumpling as many people through the doors as they possibly can.”
And while one might assume that a big-box franchise’s hands-off approach might be best suited to the more seasoned fitness junkie, Mollohan disagreed with that notion.
“Not that I’m trying to bash Planet Fitness here, but I’m trying to give the facts. [It’s] not for experienced fitness people either. They kind of frown upon people who have fitness experience and people who are serious about working out,” he opined. “You can look at their motto and be able to figure that out relatively quickly.”
Those who haven’t yet stepped inside the new Moncks Corner addition, promised Mollohan, will be wowed by both the cleanliness of the all-encompassing gym area and its state-of-the-art workout equipment and amenities.
“We try to instill our culture of service-first, making sure our members are being taken care of first. We put together a first-class personal training program where people see real results with more-than-qualified personal trainers. The same with our small-group training, our boot camps, our team-training programs that are a little more intense than a group setting.
“But, again, we put in people who are truthfully overqualified in these positions to make sure they’re putting together nutritional guidance … that they’re putting together a program to get people the results that they deserve.”
What’s more, the owner/operator noted that his organization invites companies of any size to host corporate retreats at any of the four Dynamic Health & Fitness posts in the state.